3 Reasons to Include Images on Your Social Media Channels
Billions of people have camera phones and aren’t afraid to use them. In our personal lives we all take pictures of the places we go, the things we do and the fun times we have. We share with family and strangers, here in town and all over the world. Those images garner a lot of discussion, and including pictures into your social media content is just as effective at increasing the conversation as well.
Social media consumption has caused people to try absorbing vast amounts of information in tiny bite-sized pieces. The easiest way to do this, and the fastest way to process information, is with images. The reader can understand photographs immediately. When customers are scanning multiple social media and marketing sites each day, it is the image that stops them on your site, not the words.
Second, word stumbling can repel potential customers from your content. And sometimes, your copy is just too many words – especially if your content is open to a global audience who may have difficulty translating it. When a photograph is used, it gives the viewer far more information than just the written word. When you buy a product on eBay or Craigslist, if the seller doesn’t use photographs do you stop to read the description? And do you actually buy without a photograph of the item?
Third, the use of social media, such as Facebook, Tumblr, LinkedIn and Instagram has driven what some people call “image centric” commerce. It is widely reported that articles and press releases with photographs garner nearly double the number of views as traditional text-only copy.
Re-shareable images should be included with all promotions for your business. That way your customers can re-share them with their friends, expanding your advertising reach. Providing behind the scenes photos that your customers would not have access to otherwise, also helps in creating the feeling of exclusivity.
While it sounds trite, it is still true that one picture is worth a thousand words!