Many businesses don’t understand why social media isn’t working for them when it works so well for other companies. It usually comes down to one thing – who’s managing the social media profiles. Would you trust an inexperienced intern to represent the face of your business? No. So why trust just anyone to represent you on social media?
It’s Not For Personal Use
All those interns or “discount” social media managers don’t really understand social media outside of personal use. They don’t understand all the rules and policies for each network concerning interacting with others, running contests and promotions, uploading images and ensuring followers and fans actually get your updates.
A social media pro doesn’t just try to copy what every other business is doing. They take time to understand your target audience and what they want most. They learn what type of tone to use, which images work best and how to work in a call to action that encourages more sharing and following.
Interact With Customers
What happens when you get a negative comment? What if a customer has a question? Could an amateur handle these situations? Odds are, they’ll ignore any feedback and just keep posting. A pro actually interacts professionally with customers. They work to resolve issues and maintain a positive company image and online (and offline) reputation. They boost customer service and make your social media profiles a trusted place for customers to get the help they need.
Spending less on someone might sound like a benefit, but it’s not. While an intern or low cost consultant tries to figure things out, you’re losing followers instead of gaining them. Your competition is becoming more popular. The ads they’re posting are costing more than they’re gaining you.
You’re not saving. You’re wasting money. A pro costs more upfront, but actually delivers results that increase your business for the long term.
They’re A Partner
A social media pro isn’t just someone who posts updates to Facebook. They’re a business partner. When they take on a project, their goal is to work alongside you to grow your business. They understand your company as well as you and handle the social media side so you can focus on the rest.