Every business needs a social media marketing plan. Social media helps companies build brand recognition, convert casual fans to diehard advocates, and keep an eye on their reputation. It can be a great way for small businesses to grow very quickly, but many business owners run into the following roadblocks.
1. There aren’t enough hours in the day.
Many professionals cannot send tweets and update their statuses on top of everything else they have to do in a day. They may want to add social media to the mix, but they need to focus on the things they already do that have a positive, measurable impact on the bottom line.
2. You don’t have time to keep up with “the next big thing.”
When researching social media marketing techniques online, it quickly becomes obvious that there is a lot to learn.
* Which platforms are right for your customers?
* How can you engage followers?
* What is the right message and frequency for your audience?
* Where should you look for useful metrics?
* When can you expect to see measurable results?
Someone who has already invested considerable time and effort in learning a skill can appreciate that although a social media education might be a worthy goal in today’s world, it probably is not worth investing in a new course of study. Social media is a dynamic industry that requires experts to update their skills continuously. A social media agency has these experts on hand at all times.
3. You don’t have established networks.
A social media agency also has the benefit of extensive networks across many platforms and different audiences. When working with a new client, an agency can promote to these networks and draw some of the followers over to the new venture.
4. You’re too close to the campaign or product.
Oddly enough, a professional may be too close to a social media campaign to appropriately evaluate its merit. Social media marketing is an art form. First time efforts often fail when someone cannot assess what works and what does not without getting defensive. Even worse, some campaigns end just as they begin to find success, because those managing the campaign did not know how to measure and prove true social media success.
A social media consultant not only knows what works and what does not, but also includes scientific evidence in the form of analytics data when determining the success of a campaign. Like all true marketing professionals, social media experts adjust campaigns according to what works and what does not, rather than feeding anyone’s creative ego.
Seek social media guidance
You have enough to do maintaining your business and staying on top of changes in your field of expertise. Trust an expert to manage your social media presence so you can project your professional image across all platforms.