In this day and age it is so easy to do a quick Google search to find the perfect image for a blog post or advertorial. This is, in fact, what many people do to find compelling content. But they’re missing the critical step – crediting the original source for the image.
Contrary to popular belief, Google images, Flickr, We Heart It, Tumblr and Pinterest are not original sources for images. Many times, those sites lose the information on the original content creator, which is sad, especially when it’s a compelling image. So you must take another step to find the original author if you find images by those means. You want to follow the image back to the blog or site it originated from to credit that blogger or photographer. To find the original image source, upload the image to http://images.google.com. The original source will usually be the first or second link listed.
When you are a blogger and you spend hours on your blog creating images, you don’t want someone taking those images and using them without proper credit. To give proper credit, it’s as simple as the following:
Image: Sugarpill Minty Blues eyeshadow via Phyrra
If the text can be hyperlinked (if you’re posting on a website), you want to hyperlink the blog name with the URL for the creator to give them proper credit. If it’s for Facebook or Google Plus:
You should list the blog name that it comes from and tag the author if possible.
All images are copyright to the photographer that took the images, unless that photographer signs away those rights. So typically, you need to have permission to use that image, unless they have licensed their work for Creative Commons. Most bloggers are happy to have their images used with proper credit. If you’re ever in doubt, just ask! And if a blogger asks you to take down an image, you should do so immediately to avoid a lawsuit.
The notable exception to this is if you are using images from a stock photo site, such as 123rf. Those photos don’t require you to give credit.
If you want to learn more about this, you can always visit Copyright.Gov for more information on Fair Use.