Marketers aren’t just using social media to push products anymore. It’s more about increasing brand awareness and providing better customer service. The result is more conversions. Today’s marketers are using social media differently than they used to. Today, it’s more personal which helps engage your target audience better than ever before.
A Look At Influential Marketers
To get a better idea of what personal means for social media marketing, you only have to look at businesses such as Fab Fit Fun, Anastasia Beverly Hills, Colourpop and Living Proof. While they’re all active on Facebook, Pinterest, Twitter, Instagram and YouTube, you can easily see the unique personality each brand brings to social media.
Many of their posts aren’t specifically shouting, “Buy this product!” Instead, they focus on showing tutorials, inspiring customers, showing the company in action and posting fun visuals that make customers easily relate to the brand.
By creating a positive social media image that seems more like a close friend, these companies stay top of mind with their followers. Plus, they’re always available to interact with customers on all channels. Thanks to their efforts, customers easily recognize the brands and feel comfortable buying products from a brand they’ve grown to trust.
The New Social Media Strategies
Instagram is growing in popularity as marketers are realizing the power of visual content. Social Media Examiner’s 2015 report shows 71% of businesses have found visual content to be the most effective content for reaching their audience. This makes Instagram a must-have in the social media arsenal.
It’s important to note that businesses aren’t mainly focused on sales. The top three reasons businesses are marketing on social media include:
- 90% market for increased exposure
- 77% market for increased traffic
- 69% market for developing loyal fans
Only 51% actually market for improved sales. This means it’s time to consider changing your marketing strategy to engage your audience versus just selling to them.
You should also think about using visual content not just on visual oriented sites such as Instagram and Pinterest, but also on Facebook and Twitter. Marketers still prefer Facebook, but it’s not their only choice. The latest 2015 social media marketing statistics from Social Media Examiner show marketers preferred networks:
- Facebook – 93%
- Twitter – 79%
- YouTube – 55%
- Pinterest – 45%
- Instagram – 36%
By leveraging the power of all of these networks, plus reaching out to influential bloggers, YouTubers, Instagrammers, and other digital influencers, businesses are growing their followings and customer base by thousands. All it takes is a more personal approach to build trust and prove your customers are more important than your bottom line.
Want to learn more about how Top Tier Media can strategically help you? Contact us today and let’s get started!