Virtually every business and industry that expects to grow and develop in the age of technology must have a viable online presence that includes social media. Which social media platforms are the right fit for your social media strategy to reach your target demographic? These interactive and real-time platforms are extremely efficient methods of communication, but not every social media channel is appropriate for every type of business.
Here’s a breakdown of the most popular social media channels:
LinkedIn can be a useful tool for professionals and corporate recruiters to connect, so businesses who expect to locate and retain top talent should create connections here. It’s also another great professional networking site with many active B2B groups.
G+ offer small businesses a way to interact with existing and potential customers in real time with instant reviews and consumer feedback. Content becomes shareable with +1’s, which is also said to help boost SEO. The median age for these services is slightly older than that Instagram and Facebook users, which expect effective advertisements and relevant apps.
Twitter and Facebook:
Audiences in the specialty niche social media genres such as Twitter and Facebook are open to the targeted suggestions and advertisements that many businesses count on for cutting edge internet marketing. These networks typically include a generation of consumers with at least some disposable income who prefer shopping and communicating online to visiting local shopping malls and retail office complexes.
Instagram and Pinterest:
If your product or brand has an amazing visual presence, Instagram and Pinterest is best suited to capture an audience specifically seeking out this type of content. Truly great photography improves the chances of those images being shared and reaching a larger audience. There is a difference between the two platform demographically, though. Instagram’s median age is 12-29 with males and females equally using it. Pinterest is mainly female dominated (80%), but covers a wider age range of 18-49.
Kik, Snapchat and Tumblr:
Younger audiences that prefer entertainment to employment can be found on Kik, Snapchat and Tumblr (and similar social platforms.) These pre-teen and young adult social media sites focus primarily on rapid fire information being randomly displayed and quickly distributed among several different groups at once. Successfully targeting this group requires frequent activity and innovative communication methods.
Vine and YouTube:
While both social video platforms, the way they are used are distinctly different. Vine is 6 second clips to deliver content in short bursts, while YouTube is more along the lines of long-form content. Additionally, YouTube is often utilized as a search engine, so if your products or brand story can be told via video, this is the place to do it. More of a younger demographic have adopted video as the preferred method of content delivery.
In order to be successful in the social media space, you must be able to accurately identify target audiences and perform due diligence through market research before unveiling an internet marketing plan that includes an active social media account. Choosing the best social media platforms requires more skill than meets the eye, and missing the mark could cost valuable resources and potential profits. One of the worst mistakes a business can make is abandoning a social media account because it did not meet the expected quota of interaction. Neglecting a social media platform can ruin a reputation because it makes a business or industry appear irrelevant and out of touch.
Which platforms are you using most often personally and in business?