Social media is a constantly-evolving concept, which means that marketing objectives constantly need to change in order to keep up with the latest trends. If you want to fully take advantage of social media, you need to understand and work with these trends to keep your name out there and get the best return on investment.
While pictures aren’t a new addition to social networks, the way they are displayed has greatly changed over the past year. Now pictures are larger pieces of advertising space. Brands prefer large, clear pictures of their products for blogs and social media platforms.
Social listening is showing that your brand listens and recognizes it’s follower’s suggestions or comments. This helps further understand their clientele and helps to increase user engagement. Proactively searching relevant trending hash tags and engaging with potential clients is key for success.
Adding links to a post is a great way to get some extra traffic to a website. In previous years, it was easy to simply add a title and a link to a status update. Because several networks are adding search engines to their platforms, it is important that each update use proper SEO. This includes links.
Take Advantage of Social Advertising
Many networks have paid promotion features that help give marketers the edge. About 57% of marketers are using social advertising to help them show up more frequently on feeds and gain user awareness. For example, you can advertise with Facebook, Twitter or YouTube.
Combine E-Mail and Social Media
Email is still one of the most popular means of communication. Understanding and taking advantage of both can help any business increase their popularity. Key promotions can help bring in new email subscribers using social media networks.
Use Little-Known Media
It isn’t enough to advertise on networks like Facebook, Twitter, and Google+, especially if you are advertising to teenagers or anyone in the computer industry. As the large networks fill up, many young adults search and create other social networks. To properly market, you need to create a profile at all up-and-coming networks that are relevant to your field. Many teens and younger adults have fled Facebook for Instagram and SnapChat.
Create a Blog
Social blogging has been a trend for a long time. Incorporating social media into your blog and updating frequently can help your SEO and increase traffic to your website. This can be helpful among all industries.
Use a Social Media Team
Most marketers assemble a team of people to help them manage their social media networking. Having a dedicated team helps you to form a workable strategy that is right for your business.