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What demographic is on each social media platform?

The Top Five Social Media Platforms and Who Is Using Them

Facebook, Google+, Instagram, LinkedIn, Pinterest, SEO, Social Media Marketing, Twitter, YouTube Comments (2)

Social media – you hear the term tossed around a lot, but what does it actually mean to you a a marketer? Who is actually using it? This list will show you the top five social media platforms and who is using them.

1. Facebook

Who is using Facebook? Everybody, that’s who. According to statistics, the majority of Facebook users are between 18 and 29 years old, and skewed slightly towards women. However, the number of men and women on Facebook is nearly equal. Facebook is also the most common mobile app. Recently, a trend has arisen where teens are leaving Facebook. The 18-24 group is still going strong, but ages between 13 and 17 have dropped dramatically.

2. YouTube

YouTube is far more heavily male-oriented than it is female, with 65.3% of its users being male. However, it’s pretty well spread out age wise, with 15% of its users between the ages of 13 and 17, and another 15% between the age of 35 and 44. The dominant group on Youtube is between 45-54, and the second largest group is between 55 and 64.

3. Google Plus

What was originally meant to be the Facebook killer didn’t quite work out. However, Google Plus is growing in popularity, but only in certain groups. 70% of its users are men, usually older and established. Google Plus serves as a networking tool more than a social media tool, allowing businessmen to stay in touch with one another. From a marketing perspective,Google Plus is great for SEO. Be sure to post all your blog posts to your Google Plus page.

4. Twitter

Twitter is fast paced and great for one on one networking, with the vast majority coming in as adults between 18 and 29 years of age. Twitter is used slightly more by men than women, but not by much – only around 4 percent difference between the two groups.

5. LinkedIn

LinkedIn is the ever popular networking tool for those looking to go further in the business world. With the largest number of users aged between 25 and 54 years of age, LinkedIn serves one purpose, and does it well. The majority of users are male, at 57.9%, and the service continues to grow as it gains popularity.

There are two other social networks worth mentioning: Instagram and Pinterest. While both are slightly different from those listed here (Instagram skews younger), and rely predominately on pictures instead of text, they are growing rapidly in popularity, mainly among females. Given Pinterest’s beginnings as a female-only site, and the connotation that it still carries, this isn’t surprising. Pinterest is great for showcasing retail products. Just be sure to use the right keywords o shoppers can find them.

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On January 24, 2014
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2 Responses to The Top Five Social Media Platforms and Who Is Using Them

  1. Social Mark says:

    You should probably add an article on social media monitoring platforms too… It’s usually quite cumbersome to manage all these websites separately

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