Blogs, newsletters, white papers, website content, landing pages, infographics, e-books, social media content – who has time to write all of it? Whether you’ve launched a new product, re-launched a brand, or started a podcast, you need a partner who can help guide you.
The world of content marketing is virtually limitless. So let’s break down the ins and outs of what a content marketing agency can help you do. Learn what a content marketing agency does, what services they typically offer, and how it can help your business grow.
What is Content Marketing?
What exactly is content marketing and why is it an important part of a digital marketing plan?
Content marketing is the strategy of generating, creating, and distributing content to attract, acquire, and retain a clearly defined target audience, and to drive profitable customer actions. The content’s primary goal is to attract and interest a site’s visitors and to move them toward action.
What Are the Different Types of Content Marketing?
Blog Posts
Most people are familiar with blogs. It seems like almost every type of company has one. Blog posts are written articles related to your business or service. They offer a fast and easy way for brands to communicate with their intended audiences, such as fans, current customers, and potential customers.
According to HubSpot, brands that have blogs receive 55% more website traffic than companies that don’t. Furthermore, companies that blog have 434% more indexed pages (which means it has been crawled by Google and will appear in search results).
It’s important to share blog content on a regular basis and to optimize it for the appropriate SEO keywords. A content marketing agency can help make this fast and seamless.
Website Content/Landing Pages
Website content is extremely important for conversions, but it’s also what drives you to the top of Google searches. Landing pages are used to direct customers to specific pages on your website. This is the tool that you use to engage your target audience and convert them through your sales funnel.
Newsletters
E-mail newsletters are a great way to stay in touch with your current customers, as well as to attract new ones. A segmented e-mail newsletter can help you communicate directly with those who matter most to your business.
White Papers/E-books
Have you heard the term, “lead magnet”? White papers and e-books are heavily used by businesses to generate leads online. When you create something of value, like a white paper or e-book, people will be willing to give you their e-mail address to receive it. From there, you can move them to your segmented e-mail lists and send them into your sales funnel.
Infographics
Infographics are a visual way to display information (and usually numbers, facts, and figures) at a glance. While, at first glance, these may seem to be passive content, infographics actually promote authority and credibility, and they are highly shareable.
Social Media Content
Everyone needs social media content! Creating content for Facebook, Twitter, Instagram, TikTok, and other social media channels is a key part of any digital marketing strategy. It also falls under the umbrella of content marketing.
What Makes Content Marketing Different from Other Marketing Techniques?
Content marketing is a “pull strategy” – pulling in potential leads with useful, educational, or entertaining content. It’s a long-tail marketing strategy (unlike digital ads) that positions you as a thought leader, boosts your website’s SEO, and keeps potential customers coming back for more.
Content marketing should be one part of your overall digital marketing strategy (which usually includes SEO, SEM, public relations, PPC ads, etc.).
Creating Effective Content That Resonates With Your Audience
First, you need to know WHO you are trying to reach. Is it your current customer base? Do you want to keep them coming back for more? Or are you trying to reach a new audience by targeting a particular interest or demographic?
Successful content marketing is not just about being able to create a themed piece of content and pushing it out. It is about getting your audience to actively engage with your content. It is about having a constant emphasis on building an audience and engaging your audience with content that is specific to their needs. The key to success is having content that is consistent and producing measurable results.
Do You Need a Content Marketing Agency?
Is your content not getting the attention or results you want? Does your content marketing strategy feel out of control? You probably need help. If you’re strapped for time, unable to keep up with the trends, or simply don’t have the budget for a dedicated writer or content marketing team, you may want to consider outsourcing your content marketing to a content marketing agency. It’s no secret that businesses struggle to find the time and money to do everything themselves. From developing content to carrying out social media campaigns, it’s cost-effective to hire a specialist for certain tasks. That specialist may come from a digital marketing agency or from a content marketing company.
There’s a lot of talk these days about creating content that matters. However, we’ve found that even the most forward-thinking companies struggle to fully comprehend how to create and implement the strategy that is best for them.
Our clients have found that we’ve helped them create a comprehensive, lasting, and successful content marketing strategy. Contact us to see how we can help!
