Five Reasons to Hire a Social Media Agency

Many businesses don’t understand why social media isn’t working for them when it works so well for other companies. It usually comes down to one thing – who’s managing the social media profiles. Would you trust an inexperienced intern to represent the face of your business? No. So why trust just anyone to represent you on social media?

It’s Not For Personal Use

All those interns or “discount” social media managers may not understand social media outside of personal use. Many don’t understand all the rules and policies for each network concerning interacting with others, running contests and promotions, uploading images and ensuring followers and fans actually get your updates.

You don’t want someone who will just post pretty pictures (or worse steal images and re-share without consent) – you want someone who understands digital marketing strategy.

Boost Followers

A social media pro doesn’t just try to copy what every other business is doing. They take time to understand your target audience and what they want most. They learn what type of tone to use, which images work best and how to work in a call to action that encourages more sharing and following.

Interact With Customers

What happens when you get a negative comment? What if a customer has a question? What if a celebrity or big-time influencer engages with the brand? Can an amateur handle these situations? Odds are, they’ll ignore any feedback and just keep posting. A pro will interact professionally with customers and boost any celebrity or press hits. They work to resolve issues and maintain a positive company image and online (and offline) reputation. They boost customer service and make your social media profiles a trusted place for customers to get the help they need.

Save Money

Spending less on someone might sound like a benefit, but it’s not. While an intern or low cost consultant tries to figure things out, you’re losing followers instead of gaining them. Your competition is becoming more popular. The ads they’re posting are costing more than you’re gaining. You’re not saving. You’re wasting money. A pro costs more upfront, but actually delivers results that increase your business for the long term.

They’re A Partner

A social media pro isn’t just someone who posts updates to Facebook and Instagram. They’re a business partner. When they take on a project, their goal is to work alongside you to grow your business. They understand your company as well as you and handle the social media marketing side so you can focus on the rest.

Tired of wasting time and money on someone who doesn’t understand social media or your business? Top Tier Media provides a full range of social media services. Contact us today to find out more.

Social Media Marketing for Beauty and Health Brands

Marketers aren’t just using social media to push products anymore. It’s more about increasing brand awareness and providing better customer service. The result is more conversions. Today’s marketers are using social media differently than they used to. Today, it’s more personal which helps engage your target audience better than ever before.

A Look At Influential Marketers

To get a better idea of what personal means for social media marketing, you only have to look at businesses such as Fab Fit Fun, Anastasia Beverly Hills, Colourpop and Living Proof. While they’re all active on social media, you can easily see the unique personality each brand brings to their channels.

Many of their posts aren’t specifically shouting, “Buy this product!” Instead, they focus on showing tutorials, inspiring customers, showing the company in action and posting fun visuals that make customers easily relate to the brand.

By creating a positive social media image that seems more like a close friend, these companies stay top of mind with their followers. Plus, they’re always available to interact with customers on all channels. Thanks to their efforts, customers easily recognize the brands and feel comfortable buying products from a brand they’ve grown to trust.

The New Social Media Strategies

Instagram is growing in popularity as marketers are realizing the power of visual content. Social Media Examiner’s report shows 71% of businesses have found visual content to be the most effective content for reaching their audience. This makes Instagram a must-have in the social media arsenal.

It’s important to note that businesses aren’t mainly focused on sales. The top three reasons businesses are marketing on social media include:

• 90% market for increased exposure
• 77% market for increased traffic
• 69% market for developing loyal fans

Only 51% actually market for improved sales. This means it’s time to consider changing your marketing strategy to engage your audience versus just selling to them.

By leveraging the power of all of these networks, plus reaching out to influential bloggers, YouTubers, Instagrammers, and other digital influencers, businesses are growing their followings and customer base by thousands. All it takes is a more personal approach to build trust and prove your customers are more important than your bottom line.

Want to learn more about how Top Tier Media can strategically help you? Contact us today and let’s get started!