social media advertising

3 Ways Social Media Is Changing Advertising

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Today’s advertising landscape is an eclectic array of both online and real-world marketing strategies, from a post on Facebook to a billboard on a main drag. Social media, in particular, has created an entirely new platform for businesses to attract customers. Because social media is interactive, advertising is now more about relationships than ever before.

Take a look at some of the tops ways social media is changing advertising:

Constant Contact

When it came to old-fashioned advertising, your flyer or billboard had to be located in a busy area to be seen by hundreds or thousands of people. Advertising through social media allows your business to be in constant contact with key customers. For example, customers “Like” your Facebook page on their news feeds. Every time they access their account, which is often up to a dozen times a day, they’ll see your posts, pictures and updates. There is no need to wait for customers to walk past your billboard because they essentially subscribe to your advertising on a daily basis through social media. They may even share or comment on your content, making your business even more visible in the marketplace.

Familiarity

With so many products and brands in the marketplace, consumers are often bombarded by images and logos throughout the day. Basic psychology reveals that people look for mental shortcuts as they make daily decisions. You cannot, for instance, research EVERY type of cosmetic, fashion or health product  to verify which are the best. People look for well-known logos and trust in their familiarity to give them a quality product. Your business can use social media to be that familiar logo or image to stay top of mind.

Each day, post updates, pictures or videos of your business. As consumers see the content each day, they slowly become familiar and put trust in your brand. When they’re in the market for your product, they’ll automatically think of you before your competition. Using social media consistently is the key to customers’ comfort levels.

Targeted Audience

One of the major ways that social media has enhanced advertising is easier targeting. If your business sells cellular accessories, for example, you want to pinpoint teens and young adults in your advertising strategy. Post quirky or funny videos surrounding device use or start a conversation about tablets versus smartphones. The more you engage with your targeted audience, they’ll be more inclined to buy your product repeatedly because of the strong social media relationship. You have given them interesting news and conversation-starters so they feel obliged to purchase a product as a way to say thanks. Reciprocation is a strong marketing tool for any business.

Take your business to the next level by using social media each day. You’ll see profits soar and customer happiness thrive in this fast-paced world. Contact Top Tier Social Media for social media management and blogger outreach rates.

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On May 17, 2014
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