How social media is changing advertising

3 Ways Social Media Is Changing Advertising

Today’s advertising landscape is an eclectic array of both online and real-world marketing strategies, from a post on Instagram to a billboard on a main drag. Social media, in particular, has created an entirely new platform for businesses to attract customers. Because social media is interactive, advertising is now more about relationships than ever before.

Take a look at some of the tops ways social media is changing advertising:

Constant Contact

When it came to old-fashioned advertising, your flyer or billboard had to be located in a busy area to be seen by hundreds or thousands of people. Advertising through social media allows your business to be in constant contact with key customers. Every time potential customers access their social media accounts, which is often up to a dozen times a day, there is another chance for them to see your posts, pictures and updates. There is no need to wait for customers to walk past your billboard because you can reach them on a daily basis through social media. They may even share or comment on your content, making your business even more visible in the marketplace.


With so many products and brands in the marketplace, consumers are often bombarded by images and logos throughout the day. Basic psychology reveals that people look for mental shortcuts as they make daily decisions. You cannot, for instance, research EVERY type of cosmetic, fashion or health product  to verify which are the best. People look for well-known brands and logos or testimonials from friends, family and influencers to learn about new products. Your business can use social media ads to reach your demographic and stay top of mind.

Targeted Audience

One of the major ways that social media has enhanced advertising is easier targeting. If your business sells cell phone accessories, for example, you may want to pinpoint teens and young adults in your advertising strategy. Post quirky or funny videos surrounding device use or start a conversation about tablets versus smartphones. The more you engage with your targeted audience, they’ll be more inclined to buy your product repeatedly because of the strong social media relationship. You have given them interesting news and conversation-starters which pique their interest, and make them want to learn more.

Take your social media to the next level by creating targeted ads for your demographic. Contact Top Tier Social Media for help with social media management and ad creation.

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